Klaviyo and Recharge retention for Shopify brands.
Flows, subscriptions and strategy from an operator who runs them every day, for brands doing $500K–$10M a year.
Book a 20-minute callFlow audits from $750.
What I do
Klaviyo flow audit
A recorded walkthrough of your flows, segments and deliverability, with a prioritized fix list. You get it in writing and on video, so your team can act without another meeting.
Flow builds
Welcome, abandoned cart, post-purchase, winback and replenishment flows, built in your account and tested before launch.
Retention strategy
A lifecycle plan matched to your margins and purchase cycle: what to send, when, and how to measure whether it's working.
AI-assisted Klaviyo setup
Klaviyo's AI tools build drafts fast. I set them up, check what they get wrong, and add the judgment they can't, so automation doesn't erode your brand voice or your deliverability.
Recharge subscription strategy
Subscribe-and-save offers, cancellation and pause flows, dunning, and Klaviyo flows triggered by subscription events, all aimed at keeping subscribers longer.
Not sure which of these you need? Start with a call.
Book a 20-minute callAbout
I'm Alicia Willemet. I've spent 17 years in email and lifecycle marketing, and today I lead DTC and retention at a fast-growing subscription brand, so what I recommend is what I run.
I work hands-on in Klaviyo, Shopify, Recharge, Salesforce Marketing Cloud (certified) and SQL. I also run DTC Retention Lab, a YouTube channel that shows how to run retention with AI tools without losing the judgment that makes it work.
Willemet Consulting, LLC. Based in Austin, Texas.
- 17 yearsin email and lifecycle marketing
- Klaviyo, Recharge, Shopifythe stack I work in daily
- SFMC certifiedplus SQL for the reporting behind the flows
Case study: subscription DTC brand on Shopify
Client name withheld for confidentiality.
The problem
A growing subscription brand needed its email program and subscription system to keep up with demand, without adding headcount.
What I did
Rebuilt the core Klaviyo flows around the customer lifecycle. Moved subscriptions from a legacy app to Recharge, with Klaviyo flows triggered by subscription events: renewal reminders, failed payments, cancellation saves.
- [X]%growth in Klaviyo-attributed revenue, year over year
- [X]%of subscribers migrated to Recharge with no billing disruption
Let's find your biggest retention leak
Book a 20-minute call. Tell me where your retention stands, and I'll tell you where I'd start. No pitch deck.
- Pick a time.
- Answer four quick questions so I come prepared.
- On the call, you'll leave with your top two fixes, whether or not we work together.
Flow audits from $750. Builds and strategy are scoped per project.
Prefer email? hello@willemetconsulting.com